Prior to that, she was the Region Controller for CCR’s Southeast region. Previously she served as Senior Director of Finance Transformation at Coca-Cola Refreshments (CCR), where she led finance activities related to the transition of territories from CCR to independent bottlers. Sally’s deep experience positions her perfectly for this role. In her new role she will continue to report to Thomas Benford, Executive Vice-President and Assistant to the Chairman. Sally has been providing excellent work in strategy and planning for CCBF since May 2015 as Director, Business Transformation. Sally’s expertise and experience will lead us in creating the right processes and capabilities to ensure we build commercial and operational plans that enable us to achieve the right business results. In this role, Sally will be accountable leading our enterprise planning function, including the analytics team that will provide data and business insights for the CCBF journey to becoming a 21 st century bottler. Please join us in congratulating Sally Forsyth in her new role of Vice-President, Enterprise Planning and Analytics. Gentry graduated from Vanderbilt University with a BA in Economics and holds an MBA from Vanderbilt’s Owen Graduate School of Management. Gentry served as Director of Marketing and Market Development Manager. Gentry formerly served as Coca-Cola Refreshments’ Vice-President Franchise Leadership Central Region and Midwest Region. Joe Gentry is the Vice-President of Field Sales at Coca-Cola Beverages Florida. With more than 20 years of experience within the Coca-Cola system, Joe Gentry joined Coca-Cola Beverages Florida in October, 2016. Three sons where he is an active member of his church and local community. He is originally from Ashley, Pennsylvania, and currently resides in Windermere, FL with his wife and
from Duke University’s Fuqua School of Business. in Management Engineering from Worcester Polytechnic Institute, and an M.B.A. He also held Brand Management roles at Johnson & Johnson and Heinz Foods, where he began his marketing career. Prior to being at Disney, he was the Vice President of Marketing for Day-Timers Inc., a Fortune Brands Company. Jay’s 27-year experience spans several different industries and business environments. In this role, Jay drove innovative partner-based marketing strategies and programs that supported Disney theme park destinations, Disney Cruise Line, as well as other Disney vacation destinations worldwide.
Jay was most recently the Vice President of Global Relationship Marketing at Disney Parks. These strategies and programs are designed to maximize consumer and brand value creation, and in the process help optimize volume, share, and profits for our company and for our customers. In this role, Jay will be leading a team responsible for launching breakthrough marketing strategies and programs for CCBF that motivate consumers and customers to engage with our brands in ways like never before. Jay’s experiences in translating consumer insights into compelling marketing strategies, leading large teams and critical company initiatives, driving innovative organizational thinking, and building cross functional collaboration will provide important direction as we achieve future growth goals.
Jay will bring to this role a broad base of diverse marketing expertise. Zavada as the new Vice President of Marketing for Coca-Cola Beverages Florida. TAMPA, FL: Please join us in welcoming Jay P.
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